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National Geographic: The Love Collection

UI/UX
We designed and developed the National Geographic special feature, The Love Collection. The microsite featured the first social media sharing functionality for Nat Geo and the first microsite to integrate Google Analytics.
National Geographic

The Love Collection was a National Geographic web special for Valentine's Day built using a parallax framework.

This was the first web special we shared on social media which helped it hit over 10M views in the first month.

This was also the first digital product to feature integrated ads within the content which I pitched to Sales to increase click-throughs and break away from the monotony of standard ad positions.