We designed a shirt that’s also a backstage pass. For the Capital City Go-Go, we fused NBA energy with DC’s signature Go-Go sound. The graphic on the shirt comes alive via AR, and a quick scan of the tag claims your Go-Go Night experience with custom merch, playlists, and exclusive content.
Once you’re in, it feels like the arena in your hand: animated tee reveal, that night’s setlist, DMV-themed playlists, custom player content, post-win moments, and timed drops that unlock only at the game.
