We partnered with LTS Health to rethink rapid-test packaging for the COVID-19/Flu A&B kit.
Instead of the boring, sterile look, we went bold and shelf-sharp with vibrant color, modern type, and a clean icon system that makes dual-test functionality obvious at a glance.
The unboxing is just as considered: a sliding drawer with a ribbon pull reveals a neatly organized interior so every component is secure, visible, and easy to grab, even under stress.
Behind the scenes, we balanced differentiation with strict medical regs—every color, font size, claim, and label locked to compliance while staying approachable and trustworthy.
We engineered the drawer for durability and cost, refined iconography for universal understanding, and kept copy concise for fast decisions.
The result is packaging that stands out on busy shelves and feels intuitive in hand, an elevated design that builds confidence without losing credibility.
