We collaborated with LTS Health to design the packaging for their COVID-19/Flu A&B rapid test kit, crafting a bold, standout design to capture attention on busy retail shelves. While most medical packaging leans heavily on sterile, clinical aesthetics, our concept aimed to break the mold with vibrant visuals that convey clarity, trust, and ease of use.

Concept
The idea was to disrupt the crowded rapid-test market with a non-traditional design that was approachable yet professional. The packaging needed to clearly communicate the dual-purpose functionality of the product while appealing to a broad audience during a time of heightened demand for accessible medical tools. Additionally, the unboxing experience had to reflect ease and accessibility, with thoughtful details to enhance usability.

Design
We incorporated vibrant colors and modern typography to create a striking, approachable aesthetic. The packaging features a sliding drawer mechanism with a ribbon pull, offering a smooth and intuitive unboxing experience. The interior is thoughtfully designed to ensure that the test components are securely held while being easy to access. Clear labeling, informative icons, and concise copy reinforce the product’s ease of use and trustworthiness. This bold design, paired with a layout that prioritizes clarity, ensures the kit stands out without overwhelming consumers.

Challenges
One of the primary challenges was balancing a bold, innovative design with the strict regulatory requirements for medical packaging. Every element, from color selection to font size, had to comply with industry standards while still achieving differentiation. Moreover, the sliding drawer feature required precise engineering to maintain functionality and durability while keeping production costs manageable. The packaging also needed to be universally understandable, requiring careful attention to detail in content, iconography, and user flow.

The Vision
Our vision was to elevate how consumers perceive rapid test kits, transforming them from mundane, overlooked products into accessible, eye-catching, and trustworthy tools. By pairing a vibrant, innovative design with user-focused functionality—such as the sliding drawer with a ribbon pull—we aimed to redefine the category. The result ensures LTS Health’s rapid test kit stands out not only on shelves but also in the minds and hands of consumers.