The Challenge
To complement these fine art prints, National Geographic sought to create a limited-edition coffee table book that would not only showcase the 12 curated images but also expand on Sartore’s Photo Ark project with additional stunning photography. The challenge was to design a timeless, high-end collector’s piece that preserved the emotional impact of the images while aligning with National Geographic’s commitment to sustainability.
The Vision
The Photo Ark Gallery Book was envisioned as a museum-quality art book—a fusion of fine art and storytelling that would serve as both a visual experience and an educational tool. To reflect the mission of the Photo Ark campaign, the book needed to be produced using sustainable materials and eco-conscious printing methods, ensuring that its creation did not negatively impact the very wildlife it sought to protect.
The Solution
Riot of Colors led the design and development of the Photo Ark Gallery Book, crafting a seamless, immersive experience for readers while prioritizing environmental responsibility. Key design and production choices included:
🌱 Sustainable Printing: The book was printed using FSC-certified paper, sourced from responsibly managed forests.
🌍 Eco-Friendly Inks: Soy-based inks were used to ensure minimal environmental impact while maintaining vibrant, high-quality prints.
♻️ Recyclable & Biodegradable Materials: The binding and cover were made from ethically sourced, recyclable materials to reduce waste.
🔹 Minimalist Layouts: A refined approach that let each image command attention while reducing unnecessary ink and material usage.
🔹 Sophisticated Typography: Carefully selected typefaces that complemented the book’s fine art aesthetic while ensuring clarity and readability.
🔹 Elegant Composition: Thoughtful page sequencing and pacing that guided the viewer through a compelling visual narrative.
The Impact
The Photo Ark Gallery Book became an integral part of the NGFA campaign, providing collectors and conservation advocates with a stunning, tangible connection to Sartore’s work—without compromising the planet’s resources. It served as both a standalone art piece and a companion to the limited-edition prints, amplifying the reach and emotional resonance of the Photo Ark initiative. By blending design, sustainability, and conservation, Riot of Colors helped bring Sartore’s vision to life in a format that would endure for generations while staying true to the mission of protecting Earth’s biodiversity.
