“Fishfooooddd” was created about 15 years ago, during a time when Nickelodeon bumpers were still proudly weird, fast, and built around strong, simple ideas.
The goal was to make something that felt right at home alongside the classic Nick interstitials—short, chaotic moments that didn’t need dialogue or explanation to stick with you. In just a few seconds, the bumper delivers a clear visual story, escalating physical comedy, and a logo reveal that grows naturally out of the action, very much in line with the irreverent spirit that defined that era of Nickelodeon.
The handmade quality was a big part of why it worked then—and why it still holds up now. Using clay animation gave the piece a tactile, imperfect charm that stood apart from the increasingly polished digital work of the time.
You can feel the fingerprints, the weight of the water, and the physical messiness of the desk, which made the humor land harder and the world feel real.
Collaborating with Eduardo R. on the animation allowed us to fully embrace that analog approach, creating a bumper that feels crafted, playful, and rooted in a moment when Nickelodeon wasn’t afraid to get a little messy.
