Never Again x Peter Max

2023 // Never Again
Black text reading “Never again” with a white dove outlined in black integrated into the design, symbolizing peace and remembrance. The words are arranged in a staggered and overlapping style.

Never Again, a non-profit organization, needed a strong identity, so we collaborated with the legendary artist Peter Max to incorporate his iconic dove into the logo, creating a memorable and powerful brand. With the visual identity established, we developed a mobile-first website built on WordPress, integrating e-commerce functionality and a seamless guest donation system. To further amplify the brand, we launched a comprehensive advertising campaign, ensuring widespread visibility across various platforms while maintaining consistency with the new branding and visual identity. The result was a unified, dynamic digital presence that resonated with their mission and supporters alike.

A black T-shirt on a hanger against a pink background, featuring bold white text that reads Never again with a cartoon dove incorporated into the design.