In 2020, we partnered with National Geographic to create a series of limited-edition Black Lives Matter shirts, sold at select retail locations across the U.S.
The design was inspired by the bold, graphic work of Reid Miles for Blue Note Records and the politically charged art of Emory Douglas.
The concept was driven by typography alone, emphasizing that the message needed to speak for itself. Any additional visual elements felt unnecessary and forced, so we kept it stripped down to just the words.
The use of unconventional shapes and raw design elements captured a sense of rebellion and empowerment, giving the shirt the authentic energy that is needed for a product tied to such a powerful cause.
It’s a bold, powerful piece of wearable art that encapsulates the energy and urgency of the Black Lives Matter movement. The shirt stands as a testament to the power of design in social movements, and we continue to be proud of our role in creating a visual expression of such an important cause.
