In collaboration with Fusion92, we partnered with MadJax to elevate the digital user experience across several key sections of their WordPress-based website. The engagement focused on three core components:
“Build Your Own” Customization Tool
We led the UX/UI design for a custom-built vehicle configurator that allows users to design their ideal MadJax golf cart in real time. Users can:
- Select base models
- Add accessories
- Change tires, wheels, seating, and more
The experience was designed to be visually engaging and functionally responsive, seamlessly guiding users from customization to purchase intent.
Owner’s Hub
We designed an intuitive, searchable hub for post-purchase support, integrating:
- Technical documentation
- Embedded YouTube video tutorials
- FAQs and downloadable resources
This centralized space empowers owners with easy access to critical information, reinforcing brand loyalty and reducing support load.
Find a Dealer
We designed and optimized the “Find a Dealer” page, leveraging Google Maps API integration. Users can:
- Search by zip code
- Filter by distance
- Connect directly with local dealers
The goal was to streamline path-to-purchase and drive foot traffic to MadJax partners.
The result: A highly functional and brand-consistent interface that boosted user engagement and simplified complex interactions across MadJax’s digital ecosystem.
