For the 2024-2025 season, we introduced a bold t-shirt merch concept for the Capital City Go-Go, the Washington Wizards’ affiliate team. This collection merged the energy of the NBA G-League with the iconic sound of Go-Go music, tapping into DMV culture.
Quoting the legendary Go-Go band, Rare Essence: “Take Me Out to the Go-Go.” This call to action invites fans to come out, support the Go-Go, and experience the action firsthand. Capturing the essence of both the team and the city’s musical heritage, making it an authentic, must-have shirt to cop.
