Concept:
We were tasked with creating three cutting-edge activations within The Helix, each focused on a distinct theme: Digital Twins, Big Health Data, and the Indo-Pacific Region. With a total project value of $750,000, the goal was to provide an immersive experience that would educate and inform guests about these complex topics through innovative design and technology. The project utilized the vast space within The Helix, blending creative storytelling with interactive, high-tech exhibits that pushed the boundaries of what an exhibit experience could be.
Design:
Our team provided Creative Direction, Copywriting, Experiential Design, Storyboarding, UX Design, Brand Design, and Lighting Design for the entire activation. We developed the exhibits’ branding and on-screen content, both in print and within the exhibits’ control interfaces. The interactive experiences included a 3D camera exhibit using Intel depth-mapping technology, an isometric, Sim City-style virtual experience, an AI-assisted choose-your-own-adventure experience, and a walkthrough of The Helix Digital Twin. We also developed lighting effects and custom graphics to support the exhibits both in the space and on social media.
The exhibits were designed to be visually striking and informative. Each exhibit had a clear narrative thread, supported by voiceover narration, carefully crafted scripts, and expert interviews that helped bring the content to life in a dynamic, engaging way.
Challenges:
One of the biggest challenges was the complexity of creating a digital twin of The Helix itself, a task that required intricate design and precise technology integration. Additionally, the subject matter was highly technical, so balancing accessibility for a general audience while retaining accuracy and depth was crucial. We worked closely with Subject Matter Experts to ensure the content was both educational and understandable.
Another challenge was coordinating between multiple partners and stakeholders, including the video production team and external experts, while maintaining a consistent design vision across all elements. Despite these hurdles, we succeeded in developing a cohesive experience that met both creative and technical goals.
Vision:
The vision for this project was to create an experience that would not only inform but also inspire guests through cutting-edge design, immersive storytelling, and innovative technology. By combining Digital Twins, Big Health Data, and the Indo-Pacific Region, we wanted to offer an educational journey that felt personal and impactful. The activation was designed to engage visitors with interactive and thought-provoking content, giving them the tools to explore complex concepts in an approachable way.
Ultimately, the vision was to provide The Helix with exhibits that were not just visually stunning, but also transformative in how they presented critical topics of the modern world.
