Nacho and Dog Mobile Game

BrandingCopywritingCreative DirectionVideo Games
Fiesta Frenzy is a fast-paced, side-scrolling mobile game prototype starring Taco Bell’s beloved (yet short-lived) mascots, Nacho and Dog. With vintage 16-bit graphics, and Klasky Csupo-designed characters, Fiesta Frenzy captures the essence of late-night cravings, forgotten menu items, and the brand’s unapologetic passion for bold, unforgettable flavor.
Taco Bell
2025

Fiesta Frenzy is a fast-paced, side-scrolling mobile game starring Taco Bell’s nostalgic mascots Nacho & Dog. A tribute to the brand’s wild, irreverent spirit, the game bursts with quirky humor, retro flair, and explosive pixelated fun.

Players guide the dynamic duo through chaotic environments inspired by Taco Bell’s iconic legacy—from neon-lit living rooms and drive-thrus to dystopian food labs—all while collecting ingredients, dodging dullness, and battling flavorless foes. Every level is a mission to bring back spice, originality, and absurd joy in a world gone bland.

With vintage-inspired 16-bit visuals, audio pulled from classic Taco Bell ads, music composed by hip-hop producer Krohme, and hand-animated Klasky Csupo-designed characters, Fiesta Frenzy captures the energy of late-night runs, discontinued favorites, and the unapologetic love of bold flavor.

Future versions of Fiesta Frenzy could integrate directly with the Taco Bell app, using:

  • App-linked challenges that earn real-life rewards (free taco with score milestones)
  • Unlockable content through QR codes on packaging or receipt scans
  • Seasonal in-game events tied to limited-time menu items
  • Leaderboard battles to win merch, bonus points, or exclusive game skins
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