Riot of Colors partnered with PUMA to create an electrifying social media campaign for Scoot Henderson’s signature shoe, the Scoot Zeros II. Inspired by Scoot’s mantra O.D.D. (‘Overly Determined to Dominate’).
Our concept merges the speed and agility of the shoe with bold visual storytelling.
Styled as a 3-panel manga page, the campaign brings the dynamic essence of basketball and gaming culture to life using anaglyph 3D visuals and futuristic neon highlights. Each panel captures the explosive energy of Scoot’s shifty style of play, showcasing the shoe’s cutting-edge features—NITROFOAM™ cushioning, PWRTAPE durability, and the Henderson 7 transmission gears outsole design.
The Result? A high-impact campaign that blurs the lines between sport, gaming, and street culture, designed to shift gears and dominate attention.
