Sometimes you design a logo that looks like pasta swimming in red sauce and it makes sense because it’s for a pasta place. We decided to go away from the usual squiggly fonts, forks, and bowls of pasta in the logo to something a bit more subtle but when you realize what it is, it makes perfect sense.

The colors were initially chosen because they represented pasta in red sauce but we also noticed that they were similar to the Cleveland Cavaliers colors which was ironic but we’ll say it was intentional.

We developed the tagline “We Fresh Outta Cleveland,” to support the primary logo and designed a suite of food packaging options for takeout or delivery, and merch options.